by Lyle | Apr 29, 2016 | Ad Review, Marketing, Marketing Strategy, Video, Video Marketing
I ran across this ad recently from Dove. Watch it and see how it makes you feel. . . If you are a woman, you are probably thinking about which door you would choose. You have to decide what beautiful means to you. I was amazed at how many people walked...
by Lyle | Mar 12, 2015 | Ad Review, Marketing, Marketing Strategy
https://www.youtube.com/watch?v=ibgvkXm9Qkc The Product: Coca-cola How they are Marketing: The Story of Emotion Target: Internet Users; Anyone who has seen the negativity online Quick Run Through: Hate emerges on the internet until a worker spills Coke on a server...
by Lyle | Nov 5, 2014 | Ad Review, Marketing, Marketing Strategy, Training
The Product: Pantene Hair Care Products How they are Marketing: “Haircast” on the Weather Channel. Target: Ladies 20-30 who want their hair to look nice. Quick Run Through: Women can put in their zip code to see how weather may affect their hair that week....
by Lyle | Sep 15, 2014 | Ad Review
The Product: IKEA Stores (Catalog?) How they are Marketing: Twisting a familiar concept Target: Techies, Upper Middle Class, Yuppies Quick Run Through: A worker reveals their new catalog as if it was a new digital tablet. Psychology Behind the Ad: Creating an ad that...
by Lyle | Sep 2, 2014 | Ad Review, Marketing Strategy
The Product: Dodge Dart How they are Marketing: Slice of Life Target: Homeowners Quick Run Through: The owner of a new car will not let his neighbor touch his new car. Ninja Trick: Slice of life gives a picture of something most everyone can relate to. In this ad,...
by Lyle | Aug 26, 2014 | Ad Review, Marketing Strategy
The Product: Samsung Galaxy S5 How they are Marketing: A cell phone takes the ice bucket challenge Target: Cell phone users Quick Run Through: A cell phone gets ice water dumped on it in support of ALS.* Ninja Trick: The cell phone uses a charitable cause to...
