by Wanda Full | Apr 20, 2026 | Ad Review
I was sitting across from a client last week: let’s call him David: who runs a growing construction firm. David looked exhausted. His business was booming, but he felt like he was drowning in the "stuff." The emails. The scheduling. The follow-ups. The...
by Wanda Full | Apr 20, 2026 | Ad Review
I ran across a business owner last week who was absolutely exhausted. He had spent three months trying to "AI-ify" his entire marketing funnel. He bought the tools. He subscribed to the bots. He even tried to have an AI (Artificial Intelligence) write his...
by Wanda Full | Apr 13, 2026 | Ad Review
I was sitting across from a brilliant business owner last week: let’s call him Mark. Mark has a great product, a loyal team, and a work ethic that would put a marathon runner to shame. But he was exhausted. He told me, “Lyle, I feel like I’m running a hundred miles an...
by Lyle | Apr 29, 2016 | Ad Review, Marketing, Marketing Strategy, Video, Video Marketing
I ran across this ad recently from Dove. Watch it and see how it makes you feel. . . If you are a woman, you are probably thinking about which door you would choose. You have to decide what beautiful means to you. I was amazed at how many people walked...
by Lyle | Mar 12, 2015 | Ad Review, Marketing, Marketing Strategy
https://www.youtube.com/watch?v=ibgvkXm9Qkc The Product: Coca-cola How they are Marketing: The Story of Emotion Target: Internet Users; Anyone who has seen the negativity online Quick Run Through: Hate emerges on the internet until a worker spills Coke on a server...
by Lyle | Nov 5, 2014 | Ad Review, Marketing, Marketing Strategy, Training
The Product: Pantene Hair Care Products How they are Marketing: “Haircast” on the Weather Channel. Target: Ladies 20-30 who want their hair to look nice. Quick Run Through: Women can put in their zip code to see how weather may affect their hair that week....
