How to Integrate AI With Your Business Growth Strategy for Maximum Impact
I was sitting across from a client last week: let’s call him David: who runs a growing construction firm. David looked exhausted. His business was...
7 Mistakes You’re Making with AI in Marketing (and How to Fix Them)
I ran across a business owner last week who was absolutely exhausted. He had spent three months trying to "AI-ify" his entire marketing...
Why Your Business Growth Strategy Will Change the Way You Scale This Year
I was sitting across from a brilliant business owner last week: let’s call him Mark. Mark has a great product, a loyal team, and a work ethic that...
Two Ways to Create Near Viral Content on LinkedIn
Building a Personal Bond on LinkedIn with Your Audience
Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any fun. It’s not Facebook, right? This isn’t the place for frivolity, or personality, for that matter. It’s the place where people get—stuff—done. And, all of that is true, but for some types of businesses, freelancers for instance, sharing personal moments […]
Why No One’s Viewing Your LinkedIn Profile and What to Do About It!
One of the most important metrics to keep up with on your LinkedIn profile is the number of views you’ve gotten recently. Even with a free account, LinkedIn gives you an indication of whether or not your views are growing as compared with the last reporting time. Although you can’t always make sure your views […]
How to Turn Your LinkedIn Profile into a Lead Gen Machine!
I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the amazing power of LinkedIn for sales and lead generation. I know what happened, though. At some point in the past, everyone got it into their heads that LinkedIn is a place to find a job, or a virtual Rolodex. Sure, […]
When to Call Yourself a Consultant on LinkedIn—And When Not!
There’s been a plethora of people calling themselves consultants on LinkedIn, when in point of fact, they’re not consultants—they’re just currently unemployed! Somehow, rightly or wrongly, word got out that being unemployed was a bad thing and that recruiters would look askance at anyone who’s title says that they are indeed unemployed. I’m not s […]
The Easiest Way to Find New Business on LinkedIn
Want a quick hack that will secure you tons of new business this year, if you apply it consistently? LinkedIn had removed this feature, then, probably due to all the hue and cry, they added it back in. It’s the “Who’s Viewed Your Profile” feature, and it’s my go-to method of getting new business for […]
Three Things to Cut Out of Your LinkedIn Profile Today!
Your LinkedIn profile is your “silent salesperson”, and the profile summary is actually more like a personal sales letter than anything else. I’ve been helping businesses and professionals use LinkedIn successfully for quite some time now, and often when I look at a new client’s profile, I see some of the same elementary mistakes. I’d […]
