by Lyle | May 13, 2014 | Uncategorized
In this video we share with you the steps to becoming the recognized authority expert in your industry. Once people recognize you as the authority you can charge more. Think about celebrities. They get paid more as they get more famous, more recognized and more media...
by Lyle | May 12, 2014 | Uncategorized
Business owners need mentors, allies and others who motivate them. We need peer to peer support. Our Business Think Tank Series is three entrepreneurs chatting about specific topics. We share insight and ideas that may just be the business guidance that you need. At...
by Lyle | Apr 23, 2014 | Uncategorized
[youtube http://www.youtube.com/watch?v=EKnwouBWKg8] I believe we can learn about advertising and marketing from any industry. Today we will look at HBO and their ads for their new service. (Disclaimer: I don’t watch HBO and I am not recommending these shows....
by Lyle | Mar 31, 2014 | Uncategorized
There is an old saying and a lot of advertisers use to sell their clients: “If you throw enough mud at the wall, some of it is bound to stick.” Smart business owners know marketing can be much more powerful when it is strategically planned. Recently, I...
