by Lyle | Feb 9, 2016 | Marketing, Marketing Strategy, Social Media
I want to share with you a recent campaign by Wendy’s. I think they did a tremendous job of engaging their customers. First let’s look at the campaign. These are the front and back of their cups. They tell the customer that they will send $5 to a charity...
by Lyle | Oct 29, 2014 | Business Systems, Internet, Marketing, Marketing Strategy, Social Media
Trust is Business Currency In today’s social economy, trust is one of the most powerful sales tools you can use. Many businesses, fail to leverage this powerful tool that every business has. Here is a check list to see how your business is doing in the trust...
by Lyle | Oct 15, 2014 | Business Systems, Internet, Marketing, Marketing Strategy, Social Media
If you really want to stand out in the crowded landscape of social media, you have to make sure to optimize your social media. Optimize comes from the term “search engine optimization.” Basically, you want to ‘optimize’ your page where it is...
