by Lyle | Oct 29, 2014 | Business Systems, Internet, Marketing, Marketing Strategy, Social Media
Trust is Business Currency In today’s social economy, trust is one of the most powerful sales tools you can use. Many businesses, fail to leverage this powerful tool that every business has. Here is a check list to see how your business is doing in the trust...
by Lyle | Oct 22, 2014 | Business Systems, Marketing, Marketing Strategy, Training
In business, it all comes down to numbers, right? There are things like ROI, COG, break-even point…not to mention everything that has to do with investing and accounting. BUT, I want to get you thinking about your people numbers. Every number you look at...
by Lyle | Oct 15, 2014 | Business Systems, Internet, Marketing, Marketing Strategy, Social Media
If you really want to stand out in the crowded landscape of social media, you have to make sure to optimize your social media. Optimize comes from the term “search engine optimization.” Basically, you want to ‘optimize’ your page where it is...
by Lyle | Oct 8, 2014 | Business Systems, Marketing, Marketing Strategy, Training
When I was in Art School working on my degree, logos were a big topic of discussion. One of my professors actually designed the logo for the ATM machine. I had never thought about the fact that there was someone’s hard work behind a simple logo for a bank...
by Lyle | Oct 1, 2014 | Business Systems, Marketing, Marketing Strategy, Video Marketing
Videos are Profit Driven Marketing Many business people ask us why they need video. They think that they should create a commercial, post it on Youtube and then, it supposed to magically work to bring in money. That is a false assumption. Creating an ad will not...
by Lyle | Sep 2, 2014 | Ad Review, Marketing Strategy
The Product: Dodge Dart How they are Marketing: Slice of Life Target: Homeowners Quick Run Through: The owner of a new car will not let his neighbor touch his new car. Ninja Trick: Slice of life gives a picture of something most everyone can relate to. In this ad,...
