by Lyle | Apr 29, 2016 | Ad Review, Marketing, Marketing Strategy, Video, Video Marketing
I ran across this ad recently from Dove. Watch it and see how it makes you feel. . . If you are a woman, you are probably thinking about which door you would choose. You have to decide what beautiful means to you. I was amazed at how many people walked...
by Lyle | Feb 9, 2016 | Marketing, Marketing Strategy, Social Media
I want to share with you a recent campaign by Wendy’s. I think they did a tremendous job of engaging their customers. First let’s look at the campaign. These are the front and back of their cups. They tell the customer that they will send $5 to a charity...
by Lyle | Apr 13, 2015 | Business Systems, Internet, Marketing, Marketing Strategy, Mobile, Training
What is April 21st? Is the sky falling? Nope, it is another skyfall from Google known as the Google Mice Update. Google actually took time to announce their plans for the ‘mice’ update. Google doesn’t normally announce what will affect ranking, but since this...
by Lyle | Mar 12, 2015 | Ad Review, Marketing, Marketing Strategy
https://www.youtube.com/watch?v=ibgvkXm9Qkc The Product: Coca-cola How they are Marketing: The Story of Emotion Target: Internet Users; Anyone who has seen the negativity online Quick Run Through: Hate emerges on the internet until a worker spills Coke on a server...
by Lyle | Feb 16, 2015 | Internet, Marketing, Marketing Strategy
Business owners online use SEO, search engine optimization, to catch the attention of search engines like Google. Many of them forget the basics and start going after tricks to get their pages seen faster. These tricks don’t last and it makes for quite an...
by Lyle | Nov 5, 2014 | Ad Review, Marketing, Marketing Strategy, Training
The Product: Pantene Hair Care Products How they are Marketing: “Haircast” on the Weather Channel. Target: Ladies 20-30 who want their hair to look nice. Quick Run Through: Women can put in their zip code to see how weather may affect their hair that week....
