by Lyle | May 1, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Your LinkedIn profile is your “silent salesperson”, and the profile summary is actually more like a personal sales letter than anything else. I’ve been helping businesses and professionals use LinkedIn successfully for quite some time now, and often when I look at a...
by Lyle | Mar 6, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Your goal on LinkedIn is to network, right? You want people to find your profile, scan it, and hopefully reach out to you. Or, if you’ve already reached out to them, you want them to accept your connect request. If that’s not happening, LinkedIn isn’t working for you!...
by Lyle | Feb 6, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Besides your picture, your headline is the first thing people actually see when they run across you on LinkedIn. It’s the first thing they’ll read on your profile, and even if they’re searching and find you, they’ll see your headline below your picture in the search...
by Lyle | Dec 19, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that...
by Lyle | Dec 12, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile,...
