by Lyle | Apr 13, 2015 | Business Systems, Internet, Marketing, Marketing Strategy, Mobile, Training
What is April 21st? Is the sky falling? Nope, it is another skyfall from Google known as the Google Mice Update. Google actually took time to announce their plans for the ‘mice’ update. Google doesn’t normally announce what will affect ranking, but since this...
by Lyle | Nov 26, 2014 | Business Systems, Training
I was infected this week with the Shiney Object Syndrome. I bought a product that looked really good. It was definitely something that I could use. I had actually talked about creating something that this product did with ease. I thought it was a no –brainer....
by Lyle | Nov 19, 2014 | Business Systems, Training
In the video, they go through all the different mistakes that some rather large companies made. Let’s summarize what we can learn from them. If It Ain’t Broke Don’t Fix It: Coke had a great product, so recreating a successful formula damaged their...
by Lyle | Nov 5, 2014 | Ad Review, Marketing, Marketing Strategy, Training
The Product: Pantene Hair Care Products How they are Marketing: “Haircast” on the Weather Channel. Target: Ladies 20-30 who want their hair to look nice. Quick Run Through: Women can put in their zip code to see how weather may affect their hair that week....
by Lyle | Oct 22, 2014 | Business Systems, Marketing, Marketing Strategy, Training
In business, it all comes down to numbers, right? There are things like ROI, COG, break-even point…not to mention everything that has to do with investing and accounting. BUT, I want to get you thinking about your people numbers. Every number you look at...
by Lyle | Oct 8, 2014 | Business Systems, Marketing, Marketing Strategy, Training
When I was in Art School working on my degree, logos were a big topic of discussion. One of my professors actually designed the logo for the ATM machine. I had never thought about the fact that there was someone’s hard work behind a simple logo for a bank...
