by Lyle | Mar 20, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
I’ll be honest with you. I run and business, and I use LinkedIn as a prospecting tool for that business. Having said that, I have a lot of clients who have used LinkedIn to find their next job, or conversely to find their next employee. I’ve coached a lot of people on...
by Lyle | Mar 13, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
I do all of the following once a year and suggest all my clients do the same! You’ll see what I’m talking about in a second, but having a daily, monthly, and yearly routine for LinkedIn keeps my account fresh and current. Nothing is more of a turn off than a LinkedIn...
by Lyle | Mar 6, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Your goal on LinkedIn is to network, right? You want people to find your profile, scan it, and hopefully reach out to you. Or, if you’ve already reached out to them, you want them to accept your connect request. If that’s not happening, LinkedIn isn’t working for you!...
by Lyle | Feb 27, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
According to Paul Sowada, Marketing Development Manager of Binocular, social selling is “taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.” Basically, social...
by Lyle | Feb 20, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should be your “go to” platform for personal and business branding. In this article, I’d like to show you a few things you can do to harness...
by Lyle | Feb 13, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
According to Google’s online dictionary, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth...
