by Lyle | Jul 11, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, every group I was in got hammered by people trying to hawk something in the...
by Lyle | Jul 4, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your five-minute elevator speech and...
by Lyle | Jun 27, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various...
by Lyle | Jun 20, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want your profile to be complete. 2. You especially want your profile to pre-sell you! I see a lot of...
