by Lyle | Dec 26, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for...
by Lyle | Dec 19, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that...
by Lyle | Dec 12, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile,...
by Lyle | Dec 5, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they...
by Lyle | Nov 28, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
LinkedIn is about business, right? Right! Just about business, and quite frankly, no one wants to do business with people who are suspect, don’t believe in themselves, or to use a phrase common a few decades ago, throw off a negative vibe! Yet, I see so many profiles...
by Lyle | Nov 21, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Even though LinkedIn’s not Facebook, where virtually anything goes, I’m still often amazed at what I see happening on the platform. LinkedIn isn’t the place to forget your manners! It’s a business networking site, plain and simple. Not everything goes as it does on...
