by Lyle | Feb 6, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Besides your picture, your headline is the first thing people actually see when they run across you on LinkedIn. It’s the first thing they’ll read on your profile, and even if they’re searching and find you, they’ll see your headline below your picture in the search...
by Lyle | Jan 30, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
One of the great beauties of LinkedIn is that it’s a search engine. Millions of people are using LinkedIn search every day to find other professionals both for jobs and to provide products and services. If you structure your profile right so that you show up in the...
by Lyle | Jan 23, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
If you’re 50 or older, I’m sorry. You’re now past the point of even having a quarter-life crisis, or statistically even a mid-life crisis. A quarter-life crisis is something that happens around age 25 or so. And, if you think about it, that all makes sense. When...
by Lyle | Jan 16, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Recommendations are critical on LinkedIn. Other than your headline, photo, and profile summary, recommendations are probably the next most important thing. Look at them like testimonials (real ones) for a service, business, or product. It’s called social proof in the...
by Lyle | Jan 9, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
LinkedIn IS a networking platform! Repeat this at least twenty times a day when you get up in the morning! I’m always amazed at how many people have LinkedIn profiles, but yet do nothing to actually network there. Okay, I get it. Maybe not everyone is a sales person,...
by Lyle | Jan 2, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on...
