by Lyle | May 1, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Your LinkedIn profile is your “silent salesperson”, and the profile summary is actually more like a personal sales letter than anything else. I’ve been helping businesses and professionals use LinkedIn successfully for quite some time now, and often when I look at a...
by Lyle | Apr 24, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
As the world of social media makes our lives much more transparent and much more public, it’s very important for businesses to change their approach to finding, selling, and servicing their customers and clients. Gone are the days when you couldn’t sell somebody...
by Lyle | Apr 17, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Although I usually work with small to medium-sized businesses, I do occasionally work with professional freelancers. I’ve had clients who are business writers, graphic artists, and digital designers. Freelancing is a great way to work because you have very low...
by Lyle | Apr 10, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Being a thought leader is a good thing! They make more money, get more business, have bigger mailing lists, and in general have more influence. In today’s Internet governed business world, I’d almost venture to say that you can’t reach your potential without becoming...
by Lyle | Apr 3, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Before I got on LinkedIn and started using it for business, I thought it was just for finding a new job. At best, I thought of it as sort of a virtual Rolodex. I had no clue that it is the best platform around for networking and getting new clients! That was a long...
by Lyle | Mar 27, 2019 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are the best. They come pre-sold on your services. But, that’s a slow way to grow or maintain your business. Not only that, it’s impossible to actually...
