by Lyle | Sep 26, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your...
by Lyle | Sep 5, 2018 | LinkedIn, LinkedIn Marketing, Social Media Marketing
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most...
