by Lyle | Sep 15, 2014 | Ad Review
The Product: IKEA Stores (Catalog?) How they are Marketing: Twisting a familiar concept Target: Techies, Upper Middle Class, Yuppies Quick Run Through: A worker reveals their new catalog as if it was a new digital tablet. Psychology Behind the Ad: Creating an ad that...
by Lyle | Sep 2, 2014 | Ad Review, Marketing Strategy
The Product: Dodge Dart How they are Marketing: Slice of Life Target: Homeowners Quick Run Through: The owner of a new car will not let his neighbor touch his new car. Ninja Trick: Slice of life gives a picture of something most everyone can relate to. In this ad,...
by Lyle | Aug 26, 2014 | Ad Review, Marketing Strategy
The Product: Samsung Galaxy S5 How they are Marketing: A cell phone takes the ice bucket challenge Target: Cell phone users Quick Run Through: A cell phone gets ice water dumped on it in support of ALS.* Ninja Trick: The cell phone uses a charitable cause to...
by Lyle | Aug 19, 2014 | Ad Review
http://youtu.be/NYwZfWcokyI The Product: New Late Night Munchie Meal at Jack in the Box How they are Marketing: Slice of life humor moment Target: Twenty somethings Quick Run Through: A Puppet Jack is waiting till the late night meals start with a guy who is staring...
by Lyle | Aug 5, 2014 | Ad Review
http://youtu.be/grvjg1dGVyw Today’s ad comes as a suggestion from a new follower on our Youtube page. They suggested we review the “8” campaign from Matress Firm, so here we go . . . The Product: New Mattress How they are Marketing: Informational...
by Lyle | Jul 28, 2014 | Ad Review
http://www.youtube.com/watch?v=Gw-Amu4IGW4 The Product: AT&T Wireless Network How they are Marketing: Situational Humor Target: Business offices Quick Run Through: Some ‘geeks’ are in the ceiling installing a new network when a lady comes into the...
