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The Product: AT&T Wireless Network

How they are Marketing: Situational Humor

Target: Business offices

Quick Run Through: Some ‘geeks’ are in the ceiling installing a new network when a lady comes into the conference room.

Ninja Trick: People love stories.  This whole commercial is like a mini sitcom.  You may even be able to see where the humor comes from.

Subtle Message: There is not much subtlety when they come out and say it at the end of the video: “At&T is building you a better network.”

Marketing Idea(s):

  • Use story: Everyone loves a good story and if you can make the story simple and to the point, you can have a great marketing tool.
  • Use funny situations: Look for funny things that someone in your market can connect with.  Create a ‘slice of life’ video to use as marketing.
  • Use ‘real’ world characters: People want to relate to other people.  Find ‘types’ of people that relate well with your business and create a marketing specifically campaign for them.

If you need help implementing these ideas in your business don’t hesitate to contact us. We are here to help you and your business succeed.

Also, if you have a national or global ad you would like us to review, let us know by using our contact page.

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