The Product: AT&T Wireless Network
How they are Marketing: Situational Humor
Target: Business offices
Quick Run Through: Some ‘geeks’ are in the ceiling installing a new network when a lady comes into the conference room.
Ninja Trick: People love stories. This whole commercial is like a mini sitcom. You may even be able to see where the humor comes from.
Subtle Message: There is not much subtlety when they come out and say it at the end of the video: “At&T is building you a better network.”
- Use story: Everyone loves a good story and if you can make the story simple and to the point, you can have a great marketing tool.
- Use funny situations: Look for funny things that someone in your market can connect with. Create a ‘slice of life’ video to use as marketing.
- Use ‘real’ world characters: People want to relate to other people. Find ‘types’ of people that relate well with your business and create a marketing specifically campaign for them.
If you need help implementing these ideas in your business don’t hesitate to contact us. We are here to help you and your business succeed.
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